give in to life’s little rituals
Turn your Swoon Worthy Scents candle into a powerful olfactory short cut to feeling good.
what is olfactory memory?
We have all experienced it. Someone walks past us on the street and the scent of their perfume takes us back years ago to an old flame. The scent of a certain spice transports us back to that amazing restaurant we went to whilst on holiday years before. The scent of pencils, chalk or certain foods take us right back to nostalgic memories of our childhood.
Such is the beauty of olfactory memory. A single whiff of scent and your brain brings to life the tones, textures, and emotions of a past experience with a vividness not achieved through words or pictures.
Here’s the interesting part… Scent can not only allow us to recall memory and the positive associations and emotions we feel with those memories, but it also has the power to create new scent-emotion associations too.
a trigger for positive emotions
The goal? Turn your favourite Swoon Worthy Scents candle into a trigger for positive emotions so that every time you light your candle, it becomes a shortcut to an emotion you want to feel or an activity you want to do.
Called ‘olfactory priming’, you have the power to turn your candle into an invisible happy drug.
rituals, scent and wellbeing
Research shows that performing rituals can be good for our mental health. They can increase our confidence, encourage creativity, make us perform better or give us focus. Our rituals can include anything we do over and over in the same way that makes us feel good, that’s positive to our lives, that makes us feel happy, secure, rested, calm.
When we associate a scent with those rituals, we’ll create our own brain’s shortcut to that emotion by training our brains to associate specific scents to the positive things we do in our lives.
Choose your candle, choose your activity or ritual and create a positive association between the two. After a while, whenever you smell that candle, you know you’re going to feel good.
which candle will you choose for your own little ritual?
life's little rituals in action
“My working day normally begins with Waterfall. I originally started using it because those citrus scents helped me focus but now I associate it with productivity so I light it as a signal it’s time to begin my day.
My working day ends and Waterfall is extinguished and Into the Wild or First Light is lit – my brain immediately switches to a more grounded relaxed state.”
“Our lives can feel quite full with all sorts of emotions, tasks and activities. So to switch off and create that much-needed balance in my life, on a Saturday morning, I love starting my weekend by waking up early and lighting First Light. It fills my living space with a lovely warmth and calmness, creating just the most comfortable atmosphere in which I roll out my yoga mat and do my practice.
This little ritual helps me process the week and makes me feel refreshed and ready for whatever adventures the weekend has in store. “
“I’m obsessed with First Light! I know it sounds crazy but, to me, it smells of “abundance”! I don’t know how my brain has connected those two pathways but it really does, so having that candle on when I’m visualising my highest self really does help!”
“One way that I am holding myself accountable for creativity is by beginning my practice by lighting my Racing Hearts candle.
Now I created a ritual where I light my candle, then I collect my jar or water to prepare myself for painting. The room is filled with a glorious smell and I am in the right frame of mind to create, free from the world and enveloped in a blanket of calm. “
premium home fragrances from world-class perfumers and beautifully presented to indulge yourself or others
clean-burning natural plant-based wax, recycled and recyclable packaging with no plastics used
from our home to yours, every candle is carefully poured by hand in small batches in Shrewsbury, Shropshire