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Swoon Worthy began in July 2010 to simply catalogue the ongoing work we were doing to our 100+ year old Edwardian semi since moving in that same year.

In the years since then, it has grown to one of the UK’s leading interior design blogs, whilst also covering various lifestyle topics such as food, fashion, beauty and travel.

In the past year, more than a million individuals gained inspiration an tips for achieving a beautiful home on a budget from an experienced Interior Design & DIY enthusiast with an authentic and warm personality. 

Kimberly has been featured across national and international press including BBC Radio, The Independent, The Daily Mail and Hello! Magazine. Her blog has won multiple awards including Amara Interior Blog Awards Best Home Styling Blog 2019, Amara’s Bloggers Choice Award in 2019 and 2016, Pinterest UK Blog Awards Best Interior Inspiration 2019 and Vuelio’s Best DIY & Interior Design Blog in 2017.

Swoon Worthy readers are predominantly female, from an ABC1 demographic, aged 25-44 and from the UK or the US.

DA 51 / PA 50 (MOZ Link Explorer May 2020) 


Monthly Page Views


Monthly Unique Visitors


Social Reach


Domain Authority

My Portfolio

Unique Ideas, Engaging Content, Inspiring Photos. 

Aquaclean Fabrics

Whiskas Cat Food

Oak Furniture Land

John Lewis of Hungerford Kitchens

Luxury Flooring

Yankee Candles


Swan Hotel


Earthborn Paints

The Post Office


James Wellbeloved Pet Food



Boë Gin


Philips Lighting



Push Doctor



Bloom & Wild









Meet Kimberly Duran

 DIYer. Design Lover. Pet Obsessed. Freelance Writer. Content Marketer.

Hello! I’m Kimberly and I’ve loved interior design for as long as I can remember. It began in my childhood when I claimed my mother’s interior design coffee table book as my own and that love continued until I found myself decorating flats for my friends after they’d seen what I’d done in my own. However, it wasn’t until 2010 when I purchased our first home – an Edwardian home on the outskirts of Manchester in need of a refresh and started my blog, Swoon Worthy – that my passion was fully realised.

On my blog, I share everything from large-scale DIYs to crafty projects, trends that are catching my eye and I help others to express their personality in their homes, regardless of their style – from styling tips and budget decorating ideas to luxury splurges and simple ideas to make the most of what they have.

In March 2018, we sold our Manchester home and moved into a 4-bed Victorian home ripe for renovation in Shrewsbury, Shropshire and the journey has come full circle as we make this home our own.

A few things about my style… I am an unashamed maximalist who loves interiors with personality: Gold luxe finishes, cheeky animal prints, touchable textural fabrics, a touch of vintage and bohemian-style comfort. When they come together, I like to describe the resulting mix as Eclectic Boho Glam.

Today, millions of readers across the globe look to Swoon Worthy for accessible design ideas and inspiration for their homes and their lives.


Amara Interior Blog Awards 2019 Bloggers Choice Award


Amara Interior Blog Awards 2019 Best Home Styling Blog


Pinterest UK Awards 2019 Best Interior Inspiration


Vuelio Interior Blog Awards 2017 Best DIY & Interior Design Blog Award


Amara Interior Blog Awards 2016 Bloggers Choice Award


Callway Best of Interior Blog Awards 2015 Best Creative Project Award


Vuelio Top 10 Best Interior Design Blogs 2016, 2017, 2018, 2019, 2020


Daily Mail 2017 Hottest Home Design Blogger


Daily Telegraph Top 10 Best Interior Design Blogs 2015

Opportunities Available

If you’d like to discuss a product for review, book a sponsorship or discuss how to reach an audience eager to hear about you in a creative way, check out the advertising opportunities available on Swoon Worthy by clicking the arrows to scroll through options available.

Please note, I do not accept pre-written content, guest blog posts or infographics on Swoon Worthy. I am happy to negotiate pricing with smaller independent businesses at my discretion. All sponsored content will be clearly identified for readers. Links are no-follow to adhere to Google guidelines for bloggers.

Review & Keep Product

I will creatively style and shoot your product in my own home and dedicate a blog post to sharing my honest review of the product. I prefer to choose from a selection of eligible products within a range and products must be in keeping with my style/aesthetic to be considered.

Prices start from £750

Sponsored Blog Post

I will include an item or multiple items that I have not reviewed or photographed as included in a Buying Guide, ‘Shop in the Spotlight’ post or decorating advice post.  Product or Service must be in keeping with my style/aesthetic to be considered.

Prices start from £750

Instagram Promotion Only

I’ll share your product in a creative lifestyle shoot with 35k Instagram followers (gifted or loaned products using my own photography). Contact me to discuss slide shows, Instagram takeovers or Instagram stories and swipe ups.

Prices start from £300 for a single in-feed post

Styling & Photography

See your loaned products brought to life with creative styling and photography done in my own home to show off your products in a lifestyle setting. Hi-res images will be available to you for your own marketing with worldwide usage rights.

Contact me for prices.

Guest Blogging on Your Site

As an experienced interior design writer, I am happy to write a post for you on an interior design topic to appear on your own blog. I will then promote the article after publication on my Facebook and Twitter feeds.

Prices start from £175

Speaking Engagements

From smaller local events and panels to running workshops or speaking at large national conferences and events, I will appear at your event as a guest speaker on topics from blogging and social media to interior design tips and trend forecasts.

Contact me for prices.


Kimberly was a pleasure to work with and always met our tight deadlines; it is these things coupled with her unique sense of style and original ideas that make her a huge asset when coordinating blogger collaborations. We have worked with Kimberly several times because of this and each time, she has given her all and got behind every project—whether through utilising blogger and social media platforms or through word of mouth.

Naomi Nightingale

Wayfair UK Ltd.

Kimberly was absolutely a joy to work with. She was very professional, always prompt with her deliverables and went the extra mile in her promotion of our event. Her comprehension of effective social media practices and overall target audience reach proved astounding. Her event earned the most coverage of any we had run previously and set the standard for how we work with other guest curators to this day.

Meghan Young

Joss & Main

We always enjoy working with influencers who have plenty of creative ideas and can bring their own personality to our projects and Kimberly certainly has bags of this! Collaborating with Swoon Worthy on our client’s Look Book project was fantastic and Kimberly’s organisation and understanding of our brief were just what we needed. We look forward to working with her again the near future.

Aimee Horwich

Ainsworth & Parkinson Ltd.

You’ve been our number one traffic source… EVER! Fantastic.

Chris McShane

The Curious Department


Just a few of the print publications & websites where I’ve been featured…

Get in Touch!

Ready to create something beautiful together? Have a question? Contact me.

Swoon Worthy HQ

shrewsbury uk

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