Shop In the Spotlight: Joules Homewares Collection

Oct 2, 2012 | Shop in the Spotlight, Stuff I Like | 3 comments


The following is a sponsored post by Joules.com, however all words are my own.

When Joules contacted me about having a look at their new homewares collection, I have to admit, I was intrigued.  I was familiar with Joules womens clothes which are rather fun and quirky with an outdoorsy and quintessentially English twist…

Take a look at some of my top picks from Joules Homewares collection and prepare to add a touch of cosy English-style goodness to your interiors!
Dalmatian Jumper / Tweed Jacket

Tom Joules actually started the business 30 years ago selling country clobber at equestrian and outdoor events all over Britain.  One typical rainy afternoon, Tom realised that the clothing on offer didn’t reflect his customer’s colourful personalities.  So he designed 100 pairs of PINK wellies.  They sold like hotcakes and Joules was born.  I mean, you can’t get much more English than that.

With this curiously eccentric history behind them, I ventured online to see how that eclectic country vibe translated into their new homewares range.

I was pleasantly surprised that it translates quite nicely with the same fun, bright vibe that makes you want to buy a dilapidated house in the middle of nowhere to fill with gorgeous flowers you picked from the meadow outside your back garden gate.

Check out this beautiful bedding collection with it’s joyous flowers and gorgeous colours.

Gorgeous floral bedding from the new Joules homeware collection.
Sunbird Floral Duvet Cover

Wouldn’t this yummy blue and white floral bedding look perfect for my beach house?  What do you mean I don’t have a beach house?  Spoil sport.

Beachy inspired floral bedding from the new Joules homeware collection.
Lulu Floral Bedding

Their cushions are rather cute too.  I think these particular ones are meant for kids but do I care?  Not a jot.  Want.

Cute and fun cushions from the new Joules homeware collection.
Cool Cat Cushion / Bunny Cushion

They do have ‘adult’ cushions as well that are just as fun.  I can’t decide between the colourful parrot or the pink horse.  You can never have too many cushions, right?  I might just get both.

One of my picks from the new Joules homeware collection are these colourful cushions!
Sunbird floral cushion / Horsebox cushion

The cosy throws are perfect for autumn evenings, all wrapped up in front of a roaring fire, sipping a nice hot cuppa (in a china cup naturally).

Cosy throws perfect for Autumn from the new Joules homeware collection.
Salcchk Blanket

If you’d like a bit of cosy English-style goodness to call your own this autumn, Joules has a special offer for Swoon Worthy readers!  If you spend £60, enter the code NOTEBOOK at checkout for £10 off!

Anything that catches your eye with Joules’ take on sweet English countryside charm?


3 Comments

  1. michele on October 2, 2012 at 9:35 pm

    i likey the tweed jacket. smart!<br /><br />smiles, lovemuffin.<br /><br />michele

  2. bec on October 3, 2012 at 8:55 am

    that bunny cushion is sooooooooo cute!<br />Bec x

  3. Alexandra on October 3, 2012 at 9:30 am

    Ooh these are lovely (and I basically want to be her, with her gorgeous hair and lippie and knitwear and garden gate…)<br /><br />Is the homeware range just fabric-y stuff, or do they do anything else?

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